In recent years, text message marketing has quietly been growing sales for many organizations. For business owners, reaching mobile devices is proving be one the most valuable tool in marketing promotion. Companies such as smsglobal offer easy-to-use platforms for SMS marketing. Just about any type of business can benefit from this kind of promotion.
Having said that, text message marketing still has to be appropriately planned to make sure potential consumers easily understand what you are attempting to promote. SMS represents the phrase short message service and it requires that texts be to the point (while complete hopefully). The maximum character length for messages is 160. You need to include the vital elements of the information you want to convey within a tiny space.
Your text should consist of the following.
1. Include the Company Name
Exhibiting the name identifies who you represent. We want to know from whom and where are we getting text messages, so be certain to give them that data every time a text is sent. This allows the customer not to become frustrated simply because they recognize where the messages is coming from. In addition, some text messaging services allow customers the choice to reply back to the sender if they have questions or comments.
Given the skill of most people in using smartphones, they may quickly research your company online. So, it helps to have strong web presence. SMS marketing has been proven to be effective in many digital industry sectors, including distance learning and online courses, financial services, and entertainment industries such as dating and sports wagering.
2. Allow an Opt-Out Option
What’s nice about text message marketing remains the fact that individuals join your list voluntary. This means they choose to get your offers. Yet, there needs to be a way to discontinue if someone wishes to do so. Realizing they have an option to stop receiving texts when they want, makes folks feel more relaxed when considering opting-in in the first place. So, at the conclusion of your messages, make sure there is a choice included for participants to opt-out if they decide to do so for example, txtstop2end.
3. Include a Call-to-Action
Last but not least; be sure to inform potential customers what you would like them to do. If you do not convey this then, most of them will not do anything. For instance, if you want them to bring the text offer into your business to cash in, inform them of that so there isn’t any doubt about what they need to do to take advantage of the offer.
If these three basic elements are incorporated into your text messages, they should be well received and understood and acted upon by your customers.